Privacy Policy

Ama Foods & Spices India Pvt. Ltd. ("Amā (अमा)", "we", "our", or "us") operates the website https://www.amaorigins.com and any associated digital properties (collectively, the "Platform"). We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform, subscribe to our communications, or interact with us in any way. Please read this policy carefully. If you disagree with its terms, please discontinue use of our Platform.

We collect information that you voluntarily provide to us and information that is automatically collected when you use our Platform.

Information You Provide Directly - Full name, email address, phone number, and delivery address when you place an order or register an account - Billing information (processed securely by our third-party payment partners - we do not store card details) - Messages, feedback, and correspondence when you contact us - Newsletter subscription details and communication preferences - Farm name and contact details when you submit a farm collaboration inquiry

Information Collected Automatically - Device information: browser type, operating system, device identifiers - Usage data: pages visited, time spent, links clicked, scroll depth, and navigation paths - IP address and approximate geographic location - Referral source (how you arrived at our Platform - e.g., Google, Instagram, email campaign) - Cookie and tracking technology data (see our Cookie Policy section below)

Information from Third Parties - Analytics data from platforms such as Google Analytics - Social media interaction data when you engage with our content on Instagram, YouTube, LinkedIn, or X - Purchase and fulfillment data from marketplace platforms (Amazon, Blinkit, Zepto, Swiggy Instamart) where you choose to buy our products

We use the information we collect for the following purposes:

Order Fulfillment & Customer Service - Processing and fulfilling your orders placed through our Platform or partner marketplaces - Communicating order confirmations, shipping updates, and delivery notifications - Responding to your queries, complaints, and support requests

Marketing & Personalisation (Primary Use) We are a direct-to-consumer (D2C) brand and we use your data to market our products to you. Specifically: - Sending you personalised email newsletters featuring new product launches, seasonal harvests, origin stories, and exclusive offers - Retargeting you with relevant advertisements on Google, Meta (Instagram/Facebook), and other digital advertising platforms based on your browsing and purchase behaviour - Building lookalike audiences on advertising platforms to reach new customers similar to you - Analysing your purchase history and browsing behaviour to recommend products we think you'll love - Segmenting our customer base to deliver targeted campaigns (e.g., tea lovers, spice enthusiasts, gifting customers) - Measuring the effectiveness of our marketing campaigns and optimising our advertising spend

Platform Improvement - Analysing usage patterns to improve website design, navigation, and content - Conducting A/B testing to optimise conversion funnels and purchase pathways - Identifying and fixing technical issues

Legal & Compliance - Complying with applicable laws, regulations, and legal processes - Enforcing our Terms of Use and other agreements - Detecting and preventing fraud, abuse, and security incidents

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience and to support our marketing activities.

Types of Cookies We Use

*Essential Cookies* - Required for the Platform to function. These cannot be disabled.

*Analytics Cookies* - We use Google Analytics and similar tools to understand how visitors interact with our Platform, which pages are most visited, and how users navigate through our site. This data is aggregated and used to improve our Platform.

*Marketing & Advertising Cookies* - These cookies track your activity across websites to enable us to deliver targeted advertisements. We use Meta Pixel, Google Ads tags, and other advertising technologies to: - Show you relevant Amā (अमा) product ads on social media and search engines - Measure the performance of our advertising campaigns - Build custom and lookalike audiences for advertising

*Preference Cookies* - These remember your preferences (such as language, region, and cookie consent choices) to personalise your experience.

Your Cookie Choices When you first visit our Platform, you will be presented with a cookie consent banner. You may accept all cookies or manage your preferences. You can also control cookies through your browser settings. Note that disabling certain cookies may affect Platform functionality.

For more information about how to manage cookies, visit www.allaboutcookies.org.

We do not sell your personal data to third parties. However, we share your information with trusted partners in the following circumstances:

Service Providers & Technology Partners - Email marketing platforms (for sending newsletters and transactional emails) - Analytics providers (Google Analytics, etc.) for website performance analysis - Advertising platforms (Meta, Google) for targeted marketing campaigns - Customer support tools for managing inquiries

Marketplace & Fulfillment Partners When you purchase our products through third-party platforms (Amazon, Blinkit, Zepto, Swiggy Instamart), those platforms collect and process your data under their own privacy policies. We may receive aggregated sales data from these platforms but do not receive your personal payment information.

Payment Processors All payment transactions are processed by our third-party payment partners. We do not store, process, or have access to your complete payment card information. Please refer to the respective payment processor's privacy policy for details.

Legal Requirements We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Platform before your information is transferred.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

- Account data: Retained for the duration of your account and for 3 years after account closure - Order data: Retained for 7 years for accounting and legal compliance purposes - Marketing data: Retained until you unsubscribe or request deletion - Analytics data: Typically retained for 26 months in aggregated form - Cookie data: Varies by cookie type (see cookie settings for specific durations)

When data is no longer needed, we securely delete or anonymise it.

Depending on your location, you may have the following rights regarding your personal data:

- Right to Access: Request a copy of the personal data we hold about you - Right to Rectification: Request correction of inaccurate or incomplete data - Right to Erasure: Request deletion of your personal data ("right to be forgotten") - Right to Restrict Processing: Request that we limit how we use your data - Right to Data Portability: Receive your data in a structured, machine-readable format - Right to Object: Object to our processing of your data for marketing purposes - Right to Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise any of these rights, please use our contact form at amaorigins.com/contact. We will respond within 30 days. You may also unsubscribe from marketing emails at any time using the unsubscribe link in any email we send you.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

- SSL/TLS encryption for all data transmitted to and from our Platform - Secure, access-controlled servers with regular security audits - Limited employee access to personal data on a need-to-know basis - Regular review and update of our security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Our Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately via our contact form at amaorigins.com/contact and we will take steps to delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date, and where appropriate, by sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ama Foods & Spices India Pvt. Ltd. Contact Form: https://www.amaorigins.com/contact Website: https://www.amaorigins.com/contact

We take privacy concerns seriously and will respond to your inquiry within 30 business days.